Gianne Pineda

Influencer Marketing Senior Executive

(she/her)

My name is Gianne but you can call me Gee! 

I’ve worked in the media industry for 5 years, starting in digital marketing with a focus on paid social and display, and now specialising in managing and leading end-to-end influencer campaigns at The Goat Agency. My expertise lies in relationship management, and I’ve successfully led campaigns for brands like Costa Coffee, Jimmy Choo, and Tesco, with a focus on client servicing, influencer content and experiential marketing. My heart and soul lies in ensuring there is more diversity within influencer marketing! 

Beyond my role, I’m a passionate advocate for diversity and inclusion. As Co-Chair of ROOTS, our employee community group, I lead efforts to ensure better representation and foster a more inclusive approach to ethnicity in this industry. I’ve curated events, moderated panels, and hosted workshops to support Black and Brown employees, including celebrating ESEA Heritage Month with panels exploring the evolution of ESEA representation in UK media, as well as engaging cultural events like dance and martial arts workshops.

I’m also an aspiring content creator, sharing feel-good energy through self-development, London living, and my journey as a proud Filipina. Life is fun, follow me @giannelorraine and I’ll show you. See you there!